The Upper East Side is experiencing a retail renaissance with five new businesses opening across the neighborhood, bringing everything from Asian beauty products to Brazilian fashion to the area.
Why It Matters: These openings signal continued commercial vitality on the Upper East Side, with both international brands and local entrepreneurs choosing the neighborhood for expansion.
Catch Up Quick: SUKOSHI is opening its first standalone NYC store at 1542 3rd Avenue beside AMC, the brand announced. The shop will be a one-stop destination for K-beauty, J-beauty, and other Asian beauty products including skincare, makeup, and fragrances.
What’s New: Farm Rio has opened its third NYC location at 1055 Madison Avenue, as reported by Women’s Wear Daily. The Brazilian lifestyle brand’s 732-square-foot store features a striking mosaic installation with over 1.9 million hand-placed glass tiles reinterpreting French artist Dominique Jardy’s tropical watercolors. The store, which opened next to Reformation, offers exclusive fall collection previews and a NYC-inspired souvenir scarf.
Zoom In: The neighborhood’s dining scene is also expanding. Artara Coffee brings Cambodian culture to 214 East 82nd Street between Second and Third avenues in Yorkville with traditional decorations and creative drinks under owner David Leng, per Upper East Site. Libbi, a Mediterranean-European kosher dairy restaurant, has opened in a custom-designed space at 205 East 81st Street between Second and Third avenues serving inspired dishes made from fresh ingredients.
The Big Picture: Popular athleisure brand Vuori is doubling down on the Upper East Side, opening at 1151 Third Avenue at the corner of East 67th Street in the former Vineyard Vines space, according to @UESThings. This marks Vuori’s second neighborhood location following their 2023 opening at 1153 Madison Avenue.
