SUKOSHI, the Asian beauty retailer, will open its first New York City location on the Upper East Side later this month, bringing over 200 beauty brands to a prime retail corridor.
Why It Matters: The 15th SUKOSHI location, opening Saturday, September 27, at 9:00 am, represents the company’s push into coveted U.S. retail destinations while positioning itself as the go-to destination for authentic Asian beauty products beyond mainstream offerings, according to an announcement from the company.
The Details: The new store at 1542 Third Ave between 86th and 87th streets will be the largest Asian beauty store in New York City, SUKOSHI states. Founded in 2018, the retailer plans to exceed 20 locations by year’s end and add 40 new stores by 2026.
The Big Picture: While K-beauty gains visibility in big box retailers, SUKOSHI has spent seven years building a deeper, more authentic assortment that goes beyond trend cycles to focus on products delivering real results, the beauty retailer notes.
Zoom In: The company serves as a full-scale brand accelerator, helping beauty brands grow from niche discovery to national retail through premium retail space, influencer collaborations, pop-up activations, and North American distribution, SUKOSHI explains.
What They’re Saying: “Asian beauty isn’t a passing wave, it is shaping the future of skincare and cosmetics,” said Linda Dang, SUKOSHI’s CEO. “Our role is to champion the brands setting that standard and to create spaces where discovery and education make beauty more meaningful for every customer.”
